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Clubessential acquires ASB taskTracker

Our Valued Customers: We want to express our heartfelt gratitude to each of you, especially each superintendent for your unwavering support over the past decade. Your invaluable contributions have played a pivotal role in shaping taskTracker into the remarkable platform it is today. As you know, we started taskTracker as a solution to fill a gap and meet the ever-changing needs of the industry.

Since launching in 2013, we’ve grown significantly by making steady investments in our platform, you, and our overall operations to support your needs. We believed then, as we do today, that focusing on building the best product is the best way to serve you, our partners, and the industry.

We’ve taken taskTracker to incredible heights, but now is the optimal time to enhance the platform and further our commitment to you. To achieve this goal, we’re thrilled to announce that our ownership is changing to Clubessential, the leading provider of comprehensive, full-suite software solutions to private clubs and public golf courses. With 20+ years of expertise, they continue to enrich club, course, and member experiences.

This partnership will allow us to accelerate our plans for growth, drive product research and development, and expand the breadth and depth of who we deliver our solutions to across the industry. Leveraging the comprehensive Clubessential suite, we are now poised to integrate seamlessly with various management tools, providing a more cohesive and efficient experience for our users.

Examples of these integrations will include:

Enhanced Reporting

The Clubessential Club Management platform will allow for more accurate actual vs. budget reports, enabling better financial decisions and planning.

Up-to-Date Tournament Schedules

By pulling data from the Blue Golf tournament management software, users will have real-time access to tournament schedules. This ensures that you always have up-to-date information when tournaments are being played and which holes are being utilized.

Convenient Tee Time Management

Gain easy access to Tee Sheets through foreUP, so you always know who’s first off or if there are gaps in play, enhancing your ability to be more efficient in your day-to-day operation.

To assist in further developing and supporting taskTracker, we will continue our joint vision in our current roles staying onboard, now as part of the Clubessential family. Rest assured; you’ll continue to receive the same exceptional service as before!

We thank everyone for your loyalty, support, and trust.
In the coming weeks, you’ll learn more about how this partnership can drive improved operational efficiencies for you. We look forward to continuing to serve you, your business, and the industry.

With sincere regards,
Jaime Sharp, Founder & Gerald Flaherty, Co-Founder


For additional information, please read the announcement on the Clubessential website.

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